In 2013 – one year after DraftKings NY was founded – Caesars launched its digital product with an online casino in New Jersey. With dozens of hotels and casinos operating under its many brand names, it is one of the largest gambling companies in the world, and is competing with other long-term brands such as FanDuel New York Sportsbook. Caesars Sportsbook New York App and Website OverviewĬaesars Sportsbook NY is a part of the Caesars Entertainment brand, which has existed in some form since 1937 when Bill Harrah opened a bingo parlor in Reno, Nevada.